“In the factory we make cosmetics; in the store we sell hope.” -Charles Revson, American businessman, co-founder of Revlon
Karen Mainenti’s upcoming exhibition at Ground Floor Gallery in October 2019 will be an immersive installation transforming the gallery space into an upscale beauty boutique experience, replete with the artist’s altered versions of cosmetics, advertising and signage.
Building on her exploration of the societal expectations of women, Mainenti teases out the vestiges of historic advertising within today’s social media messages of wellness, self-care and identity. This installation will investigate the contradiction of women’s simultaneous embrace and skepticism of beauty products; questions of product efficacy are often eclipsed by the irresistible promise of faith, belief and transformation.
Artwork will include drawings, paintings and sculpture that are inspired by the pricing, marketing messages and containers of women’s cosmetic products, all displayed within a shoplike environment drenched in soft skin-tone hues. Visitors will be invited to participate by contributing their own cosmetic containers to the installation or even commission the artist to draw a “portrait” of their very own favorite product.
More details to come!